Thursday, 14 August 2008

Creativity v Salesmanship

I was recently given a referral to contact a design agency which is not generating enough business to move ahead. I introduced myself as someone who works with business owners and managers to help them generate more sales, profitably and without stress. The response I got, from the "Business Development Manager", stunned me. "Oh, we're a design agency - we don't do sales!" I was unusually speechless, but I am determined to call back and help if I can. Surely one can be "creative" and a great salesman at the same time.
David Marks
http://www.vkabd.co.uk/

PS If you know a Creative Business Owner, why not get him/her to do my anonymous survey, "Challenges Faced by Owners of Creative Businesses" : http://www.surveymonkey.com/s.aspx?sm=T5wN7UbcCoaL7pIPCMciRQ_3d_3d ?

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