Thursday, 21 August 2008
"I'm a (Blank) So I'm Really Boring!"
I have just come from a networking meeting where I have for the 100th time this year listened to an elevator pitch which begins "I'm a (blank), which means I am really boring..." I leave the (blank) partly because I don't want to embarrass anybody (OK Peter?), but also because there a number of business types which could be inserted. So, here's to all those blanks out there: Oi you! No! Let me decide if it's boring or not. If you tell me you're boriing I might well agree with you and switch off. But I happen to know that you provide a high value service based on thousands of man years' expertise and knowledge. But actually I am not interested in blanks. Just let me know if you can bring ME gain or ease MY pain! Now you're talking!
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